Building M+ The “Building M+” Exhibition serves a dual purpose for the M+, the first museum in Asia about the visual culture in the Asia-Pacific region. On one level, it is the inaugural exhibition for the M+ building design, where the design process multi-year design process culminating in the winning entry by Herzog & de Meuron is first presented to the public. The exhibition is simultaneously the first display of the growing architectural collection of the M+. A wide range of models, prototypes, historical drawings, and films are organized around five thematic signposts that demonstrate how the curatorial team conceptualizes, collects, and represents the built environment. The challenge in the architectural design is in the materialization of the curatorial strategy while allowing new interpretations and readings to be made by visitors to the exhibition.